What is Living Benefits Awareness Month?
In a nation grappling with a financial epidemic fueled by mounting medical bills, the spotlight turns to Living Benefits Awareness Month (LBAM).
Therefore, in a groundbreaking collaboration, Alliance Group and four-time Olympian Chaunté Lowe are spearheading LBAM for January 2024.
This strategic alliance seeks to unravel the often-overlooked facet of life insurance known as living benefits. It offers financial protection during life’s most daunting health challenges.
Notably, National Life Group has joined as a co-sponsor. This underlines the significance of living benefits in reshaping the landscape of the life insurance industry.
Who is the face of LBAM in 2024?
Chaunté Loweis this year’s LBAM-face. The athlete is well-known for her exceptional high jumping career. However, she transcends the realm of athletics to become a life insurance advocate.
In 2019, Lowe overcame breast cancer. She attributes her financial resilience to her living benefits policy. It proved instrumental during her health battle.
Lowe is now appointed as the official spokesperson for LBAM. She passionately advocates for wider awareness of the existence of such policies.
She also asserts that every family, business, or person who can qualify for them must know what living benefits are.
Moreover, it is important that people know how they bring financial protection against life’s most difficult health challenges.
The dynamic duo of Chaunté Lowe and Alliance Group champions this cause. They are propelling the message that this kind of life insurance policies are not just a safety net.

Can living benefits shield you from financial catastrophe?
The statistics are alarming: one-third of annual GoFundMe donations are directed towards covering unforeseen medical costs. They total $650 million.
Besides that, traditional health insurance proves inadequate. Studies reveal that 68% of those declaring medical bankruptcy were covered by health insurance.
The solution to this financial turmoil lies in living benefits life insurance. It is a comprehensive solution allowing policyholders to access the death benefit while they are still alive, in the event of a major illness or injury.
Therefore, Alliance Group and its agency partners embark on the seventh annual LBAM. Their mission remains clear: to educate Americans about life insurance that does not require death for utilization.
Thus, LBAM transcends mere advocacy. It represents a call to action in redefining the narrative around life insurance.
As said, living benefits are not just a safety net. They are an indispensable lifeline in the face of unexpected health challenges.
As January unfolds, Lowe and the insurers are calling join the movement and amplify the message. They want people to ensure that their life insurance coverage encompasses the invaluable features of living benefits.
It is not merely about safeguarding what people have built. It is about securing a financial future that stands resilient against life’s uncertainties.