Is the U.S. life insurance market prepared for China’s surge?
China’s life insurance market is on the brink of a substantial breakthrough. It will probably surpass the US$890 billion barrier by 2028.
The Chinese life insurance industry is projected to expand at a compound annual growth rate (CAGR) of 9% from 2024 to 2028.
It therefore becomes imperative for the U.S. life insurance industry to assess its preparedness and strategic positioning.
The surge in demand for whole life and personal accident and health (PA&H) insurance policies in China highlights changing consumer preferences and priorities.
This shift could potentially have ripple effects on the global insurance landscape, including the United States.
The U.S. life insurance sector needs to find opportunities in the evolving dynamics. It could explore collaborations or adapt product offerings to align with the emerging trends seen in China.
Additionally, understanding the factors driving China’s growth can help U.S. insurers tailor their strategies to meet changing consumer needs.
The U.S. industry’s ability to adapt and capitalize on emerging opportunities determines its preparedness for the impending surge from the East.
What is driving China’s surging life insurance market?
The Chinese market experiences robust growth driven by economic recovery, regulatory shifts, and a post-pandemic focus on health and financial planning.
Analysts highlight the rebound in growth for China’s life insurance industry, projecting a double-digit growth of 13.7% in 2023.
Whole life insurance dominates the Chinese market, An aging population and a growing number of high-net-worth individuals fuel that dominance.
Meanwhile, PA&H insurance benefit from increasing health consciousness and government initiatives. It forms the second-largest line in the sector.

What lies ahead for the global insurance industry?
Globally the middle class is expanding and people are relying more on insurers for retirement planning. Meanwhile, the global economy faces heightened risks.
A report from Swiss Re underscores the robust financial strength of the global insurance industry. It is a crucial factor in navigating uncertainties.
Despite an anticipated economic slowdown in 2024, the report highlights the industry’s ability to counter macroeconomic and geopolitical challenges.
The financial strength of the insurance sector emerges as a key advantage. This is important in the face of varying economic conditions across major regions and escalating global risks.
The report states that property-casualty insurance sector growth is expected to moderate. However, the life insurance industry adapts to higher interest rates. It anticipates a strong growth in savings products.
A recovery in premium growth and a shift in consumer reliance on insurers for retirement planning marks an evolving landscape. It sets the stage for a transformative period in the insurance sector.